Gillette Adds Esports Organization Team SoloMid To Sponsorship Roster

Team SoloMid has joined the likes of Neymar and the New England Patriots as the latest group to be sponsored by Gillette.

It follows their esports partnerships with League of Legends star xPeke and Intel Extreme Masters Katowice earlier this year in January.

As the esports industry continues to expand on a daily basis, major companies and corporations have found themselves investing in the ever-growing market.

Instances such as Disney building a new complex for esports, major professional sports owners Robert Kraft and Jeff Wilpon buying Overwatch League spots, along with live television air-time have paved the way for future, large scale deals.

The shaving brand made the announcement with a short teaser video, showing the organization’s jersey alongside other teams and individuals it sponsors, on Friday, September 1st, just before the League of Legends team competed at the North American League of Legends Championship Series Finals.